Etihad Rail Rebrands with New Corporate Identity and Vision
This rebranding effort aligns with the company’s strategic objectives, expansion goals, and future growth aspirations, symbolising the unity and connectivity fostered by the railway network across the UAE.
This rebranding effort aligns with the company’s strategic objectives, expansion goals, and future growth aspirations, symbolising the unity and connectivity fostered by the railway network across the UAE.
The newly revamped identity is rooted in the UAE’s “Spirit of the Union,” representing the integration and cohesion that Etihad Rail creates between the country’s cities and regions.
Etihad Rail’s vision focuses on enhancing connectivity across the UAE, providing safe and sustainable transportation solutions that link communities and industries. The company has already achieved major milestones, including the launch of freight train operations and the integration of the National Rail Network with future passenger services in Sharjah.
At the heart of the rebranding is Etihad Rail’s redesigned logo, which draws inspiration from three key elements: the eye of the falcon, the silhouette of a train, and the railway track.
The falcon, a symbol of agility and precision, represents Etihad Rail’s determination to reach its goals with speed and accuracy, while the train and track reflect the company’s forward momentum in delivering a modern, efficient rail system.
In addition, Etihad Rail’s new slogan, “We Move Together,” aims to reflect its mission to strengthen the connectivity between people and industries across the UAE. By uniting cities and regions through its railway network, Etihad Rail is creating pathways for economic growth, community integration, and sustainable development.
The updated corporate identity of Etihad Rail is built upon four core values: Committed, Considerate, Creative, and Connected. These values reflect the company’s approach to providing reliable, innovative, and inclusive transportation services, while ensuring that its operations remain in harmony with the environment and the needs of its stakeholders.
The new identity also extends across Etihad Rail’s subsidiaries: Etihad Rail Freight, Etihad Rail Infrastructure, and Etihad Rail Mobility.
