Eurostar launches WeChat mini-programme for Chinese travellers

Rail operator Eurostar has partnered with digital solutions provider EuroPass and payment services company PayXpert to launch a WeChat mini-programme, making it easier for Chinese travellers to purchase train tickets.

This initiative is a response to the increasing number of Chinese tourists travelling individually in Europe and the UK.

The WeChat mini-programme, developed by EuroPass, allows users to buy Eurostar tickets directly within the Chinese messaging app.

EuroPass operations director Stephanie Bacelon said: “We are very pleased with this partnership with Eurostar and PayXpert.

“By combining our expertise in the Chinese market with PayXpert’s advanced payment technology, we are actively contributing to Eurostar’s development in this rapidly expanding segment.”

PayXpert has facilitated the integration of WeChat Pay, enabling secure transactions for Eurostar ticket purchases.